Monthly Archives: January 2021

How to use a Reactivation Campaign to Boost Revenue in Tough Times

Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers.  These are people…
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Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about the…
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How to Write your Welcome Email Series — The Easy Guide

When new leads sign up for your email list, what is the first communication they receive from you?  If you want to reduce…
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What is Nostalgia Marketing (and How to Use it in 2021)

Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is…
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Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many…
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How to Ensure Your Blog Posts Stay Evergreen

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to…
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Getting Started With LinkedIn Stories

First it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories…
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How to Research and Optimize for Questions

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.…
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