With the number of marketing books on the market, it may seem like there’s nothing more to say. But since marketing is all about what makes people tick, and people are always evolving, there are new things to discover and learn with every passing year.
Whether it’s a shift in marketing medium, changes in what’s most important to consumers, or generational differences, the ways we reach people have to be tweaked and amended regularly. So while it’s great to read the marketing classics, like Positioning: The Battle for Your Mind (1980) or the much older Robert Collier Letter Book (1937), it’s also smart to keep up with the new marketing wisdom.
Here’s a list of the seven best marketing books to come out of 2020. Add them to your reading list, if you haven’t already!
It’s all about adding value to your product or service through building community and relationships. The book theme breaks down how to do it in nine actionable steps.
2. The Age of Influence by Neal Schaffer
In a climate where everyone is hunting for authenticity, meaningful relationships with actual people are how you get it. The Age of Influence: The Power of Influencers to Elevate Your Brand teaches marketers how to harness the power of influencers to build those relationships, from choosing the right people to work with to measuring the ROI of your campaign.
This book takes a topic that’s often treated as superficial, and dives deep into how you can make influencer marketing a key part of your social media strategy.
Why is it important for marketers? Because marketing — and content marketing in particular — is a huge time investment. These concepts may help marketers to see that the best way to create enough content is to get help.
Instead of trumpeting the value of current digital ad trends, Hwang argues that the market faces major issues, like data inaccuracies and a bad auction process. And if the ad model goes, does a free and open internet go with it? This is a short but valuable read with a fresh perspective.
Curl Up With a Good Book
Temperatures are dropping and we’re still being encouraged to stay home as much as possible. This makes it prime reading season. Pick up a couple of these titles to stay sharp in the new year.
What are your favorite marketing books to come out of 2020?