Running a business is hard work. It will take hours of manpower, money, and motivation, especially in the beginning. One way to help keep your customers coming is to learn digital marketing skills. Marketing your business has never been easier or more cost-effective than in the age of the internet. We have put together a slew of free digital marketing tools for you to utilize while growing your company.
1. Google Analytics
A tool like this can track engagement and website activity. This free tool is the perfect way to check the strategy of your SEO and get details about customer demographics. It can help you discover what is and isn’t working in your marketing strategy. It will tell you where you are getting most of your traffic and what pages are visited the most, as well as which pages are most engaging to visitors.
Maintaining a social media presence can be hard work, but it is necessary for digital marketing. To keep it more efficient, there are digital marketing tools like Hootsuite. Hootsuite provides a platform for your social media channels, allowing you to organize and schedule posts. You can track mentions and messages and calculate ROI with this effective tool.
This free tool is powerful for small business marketing, particularly with B2B companies. LinkedIn is highly trusted and has 722 million members and 55 million businesses across the US. With a LinkedIn profile, networking becomes a breeze.
4. Google My Business
If your business is heavily reliant on local traffic, then your Google My Business listing should be claimed. When your business is searched, it will not get shoved aside for others that offer similar products or services. But you need to do more than just claim your business. Encourage customers to leave reviews and add photos and do your part to keep details updated so this tool is optimized.
A quality email list can help you keep in contact with your customers and grow your business. Social media has not pushed email campaigns completely to the wayside. Social media followers do not work quite the same as an email list, which will allow for more control of your marketing campaign.
MailChimp is a very popular free management tool for email for up to 2,000 subscribers. It is the ideal way for small businesses to begin their email marketing. You can send surveys, segment your audience, and create tags.
Once your business starts running its digital marketing campaigns, it may be difficult to keep up with managing them all. Not only that, but you also need to have data available to make improvements. HubSpot offers marketing software that can optimize your digital marketing strategy. With their application, you can bring your various channels together and manage everything, creating a better ROI. Create landing pages, utilize live chats, and increase your engagement.
Other advantages you will get with HubSpot include lead management, email templates, content optimizing tools, analytics, optimized landing pages, social media management, and more. You can get started with their free package, and if your needs increase, they have more options.
You need visual content to keep your marketing campaigns alive. Graphics, pictures, memes, and infographics all help keep your clients engaged. Canva has evolved with many templates and tools to help with your business cards, social media, marketing posters, infographics, e-books, and everything else. They offer a host of free templates that are very useful. The site is full of photos you can use or upload your own. You can even utilize their tools to create new images!
Your content is an excellent marketing tool. Keywords and topics are all wonderful but will need to be properly utilized when integrating your content. Use Yoast to get your SEO-optimized content up to par. There is a wonderful free version that will help you with readability and placing keywords and let you know what you are doing wrong. The free version allows you to get insight through audits and tips. Once you are familiar with this version, there are paid options that have more applications.
To do well in today’s business world, you need to make waves in the digital marketing world as well. You will need to be a jack of all trades and learn a variety of tools to build the best campaign. Luckily, there are plenty of free options above to get you started!
Blamah is the founder of Web Collaborative, a full-service creative agency. He is an established marketing strategist and consultant. He is also a graduate of Bucknell University and native of Chester County, PA with extensive experience in business development and brand management.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.