But hey, these new challenges also create a whole new set of opportunities!
Social Messaging for Business
Social messaging has already gone way passed a tipping point in terms of mainstream usage. In fact, more people are now using messaging apps than they are social networks!
This is something businesses can no longer ignore, or they’ll miss one of the most important channels for getting new leads, engaging with prospects, providing customer service, and generating revenue.
Shoppable Posts Boom
Although the data available on the impact of Instagram shoppable posts is still pretty thin, we are totally confident that this is going to be THE major ecommerce development of 2020.
Instagram now has roughly 1 billion monthly users, and the Instagram community will clearly buy from accounts that influence them (just ask Kylie Jenner, who became the world’s youngest self-made billionaire largely due to her 175 million fans).
In a report from BigCommerce.com, brands with access to Instagram Shoppable Posts have seen as much as 1,416% growth in traffic and 20% growth in sales when launching their products on shoppable posts.
Trust us, the holiday shopping seasons will be all about shopping on Instagram in 2020!
Live video is booming. According to MediaKix, live streaming was a $30 billion industry in 2015, and is expected to grow to $124 billion by 2025.
Just about every industry – fashion, sports, entertainment, news, gaming, shopping, and more – are finding ways to engage massive audiences with live video.